Looong Ford for people who smoke too much
Posted on 10. Apr, 2007 by Jonathan Cherry in Uncategorized
Cheap and cheerful this matchbox campaign is.
Pre-opening it looks like a normal Ford bakkie box of firelighters, but when you open your box of friends – you get to see just how much bigger the load area is.
Apparently this campaign was so successful – the model sold out a month ahead of schedule. Which is kind of strange, ’cause surely running out of stock is the last thing they would have wanted.
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One Response to “Looong Ford for people who smoke too much”
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Silver
11. Apr, 2007
Matches can be used to light candles too
I think this is a great promotional item. Cheap to make, useful, interesting and fun. I can see myself sitting in a bar opening and closing it like an idiot.