Cherryflava

Easter billboard…eaten

Posted on 10. Apr, 2007 by Jonathan Cherry in Advertising

If you’re still suffering from a hyper intake of chocolate and MUMM from the weekend, consider this.

A London chocolatier thought it would be a sweet idea to erect a billboard to promote the shop just before the Easter weekend. So they set about creating a 860 pound (390kg) pure chocolate billboard in London that was 14.5 ft
by 9.5 ft large and made from 10 chocolate bunnies, 72 giant chocolate
eggs and 128 chocolate panels. The billboard took three months to
build.

Then faster than South Africa loosing a world cup dream to Bangladesh – in three hours, the thing had been eaten.

All that’s left are the pictures here and here.

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