Cherryflava

iCatching: Google is the world’s no.1 brand

Posted on 30. Apr, 2007 by Jonathan Cherry.

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– It’s official – Google is now the world’s number 1 most valuable brand.

The rankings, compiled by market research firm Millward Brown, also put
Google ahead of well-established brands like General Electric Co., No.
2; Coca-Cola Co., No. 4; Wal-Mart Stores, No. 7; and IBM, No. 9.

Not bad for a company that’s basically built its brand via word-of-mouth.

Read

- The 2007, best 50 restaurants in the world have been announced. El Bulli in Spain takes game for the second year in a row.
Makes you wonder what business thinking is keeping them ahead of the pack and in the number 1 spot.

Read
Full list here.

Painting…superquick!

Posted on 27. Apr, 2007 by Jonathan Cherry.

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Simple, yet effective set of local print ads for a a special paint-roller that lets you paint super quick by using a method similar to a ballpoint pen – sucking the paint up and then pushing it out into the roller!

Our suggestion for this home is that they invest in the services of a pest exterminator before they start thinking of redecorating.

[...]

iCatching: Who’s the phlamster that thought up Gliese 581 C

Posted on 26. Apr, 2007 by Jonathan Cherry.

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- If you looked up ’stupid advertising’ in the encyclopedia – this latest PETA ad would appear.
‘Girls of the Playboy mansion’ starlet, Holly Madison is featured in their new ‘I’d rather go naked than wear fur’ ad campaign. [huh?]
This chick would rather go naked than do just about anything else. She lives in the Playboy mansion for crying in a bucket.
There is no remarkable message here people! Those PETA marketing people are clearly smoking all the fur they save.
Read

– Bottled water sucks.
Read: CNN

– So some star-staring geeks found a planet just like Earth somewhere out there. Too bad there wasn’t a decent marketer on the discovery team to give it a decent name.
Read: Dilbert [thanks Jack]

- Quicksilver are launching an international innovation contest. To take part you will need to imagine what outdoor sports and its products will be like and look like in the future. Kelly Slater [surfer] and Josh Rubin [blogger] and on the judging panel.

See: Quicksilver

[via]

Does this radio ad shock you as a South African?

Posted on 26. Apr, 2007 by Jonathan Cherry.

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The Sowetan, a Johannesburg-based newsapaper, is flighting an ad which is getting handbags flying and tempers flaring.

Playing on the famous Dr Martin Luther King ‘I have a dream speech’ – the ad seems to have hit a bit of a nerve with South Africans.

Have a listen. What do you think?

Listen here.

From our point of view…there’s a very clear irony in the message considering the advertiser.

You vote – for the very best commercials in the world right now…

Posted on 25. Apr, 2007 by Jonathan Cherry.

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…and apparently, just like in Nigeria, your opinion will count. Fancy that?

Yes indeed, the ringleaders of the One Awards in New York [probably the biggest and most respected advertising awards, behind Cannes and the Loeries (cough...cough - gag..splutter)] – invite you, the poor public who clearly don’t get to see enough advertising, to choose your favourite ads from the best the world has to offer.

South Africa naturally has a good crop of entries on offer, some of which we’ve never seen before.
We can only suggest that some of the agencies used the ol’ ‘flight it once at midnight on SABC1′ in order to clear the qualification red tape that usually goes along with submitting really edgy work (that no client not stoned on crack would buy) to these things.

Seriousness aside though – some of our favourites from the past year are there and a browse around the nominated work is worthwhile if you enjoy the look and feel of unadulterated capitalism.

See, vote and go crazy here.

Freshness on Cherrypicka

Posted on 24. Apr, 2007 by Jonathan Cherry.

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Our very own ‘try-before-you-buy’, business-rocket-fuel baby, Cherrypicka – has a few new product scoops for you to throw a tongue at.

– Brand new to South Africa and known as the no. 1 selling man body spray in the US, we have a small range of BOD MAN body spray bottles for you to review. They’re going quick – so get your A into G and check it out.

- If you’re not a gym person, but you’d like to get seriously cut and toned and stepping out with your perfectly sculptured foot forward…you’ll need help. Try out the Body Excel personal, private trainer you’ve always had dreams about…before it’s too late.

BMW hooks up with Boeing to create plane for maverick

Posted on 24. Apr, 2007 by Jonathan Cherry.

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In a move, which will most certainly make the sky more unsafe and stressful for pilots of slightly slower planes – BMW and Boeing have collaborated to produce a conceptual 787 aircraft interior for a fictitious, affluent, ~~South African~~ Russian client in his mid-thirties.

DesignworksUSA says it sat down with a blank sheet of paper and
endeavoured to describe a day in the life of the owner, to examine the
needs of a client that spends a significant amount of time travelling
across the globe and needs an aircraft that can function as a second,
luxurious home.

We would have sent them both back to the drawing board.
In our opinion the interior looks like it was designed for a 50 year old woman, not a 30-something rich kid. Bar’s too small, too much white and brown and where on earth are the TVs?

More pictures here.
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Monsieur…joo ‘ave creem on jo ’stache

Posted on 23. Apr, 2007 by Jonathan Cherry.

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Cape Town-based Starbucks-killer, vida e caffe, are giving away a complimentary moustache with every take-away cuppa caffe.

Simply push out the cardboard cut out you get with you beverage and you’ve got at least 15 minutes of mall time entertainment all for the cost of a coffee.

Simple, photograph-able…bloody marvelous.

iCatching: Radio station takes pity on listeners and dumps advertising

Posted on 23. Apr, 2007 by Jonathan Cherry.

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– In an effort to keep people interested in listen to commercial radio, now that everyone has an iPod in their cars – a Texas station has taken the leap and dumped conventional, interruptive radio ads [gasp].

Read: NYT

- In an effort to help hungry sharks find their breakfast a little easier – a clever surfboard manufacturer have come up with the brilliant idea of putting a light on the board for when you hit the wave before dawn or after dusk.

See: The light wave surfboard
[via]

– Trend to watch – could really expensive, five-star wines soon be available in a box? It makes sense that they would be.

See: Black box wines