Adidas takes shoppertainment to the next level
Posted on 09. Mar, 2007 by Jonathan Cherry in Uncategorized
We thought the Nike store in NYC was extreme, but now Adidas has set the bar with their brand new giant walk-in advert located in Paris on the Champs-Élysées.
Called the ‘mi Innovation Center‘ –
The design is a large-scale, futuristic computer that provides a focal
point of innovation and interaction for consumers. The mIC offers
consumers customization in technology, style, and design, using
unprecedented innovations such as a configurator, laser and infra-red
technologies, commands generated by gesture translation, a virtual
mirror, a digital 3-D universe and radio frequency identification. The
mIC is the ultimate new sport temple for today’s hi-tech generation.
To be honest we just want to run on this waterfall thing in the middle of the shoppe. We’ll never look at Sportsman’s Warehouse the same again.
More:
Check out the video tour – YouTube
mi Innovation Center: Adidas Sport Performance Store in Paris – CoolHunting
Adidas Opens First Store with Virtual Shopping Mirrors – Gizmodo
