Thabo Mbeki just knows that FNB’s advertising sucks

Posted on 06. Feb, 2007 by Jonathan Cherry in Uncategorized

Thabo Mbeki must be a Cherryflava reader.

That’s why he’s ‘discouraged’ FNB from spending R20 million on their dumb ‘anti-crime’ advertising hoohaa bullshit.

FNB’s R20-million campaign involved print, television and radio
advertisements and invited members of the public to write to President
Thabo Mbeki about their experiences of crime.

Twenty million rand [think about that sum for a few minutes] to get South African’s to send letters to Thabo.
After the first 3 letters, we’re sure ol’ Thabo would get the picture and your ‘investment’ would have just resulted in frustration and a complete waste of time.

FNB – if you’re such an innovative bunch (like you pretend to be), why don’t you lock into the new, clever global trend of ‘crowd sourcing’ and encourage South African’s to get involved with the solution to the crime problem.

Seriously – haven’t you heard of the flippin’ Internet yet? Set up a blog or a wiki [if you're not sure what those are...try Google.com for a simple definition that even you lot might understand] to get ordinary South African’s engaging with each other and spend your money on implimenting a viable suggested solution.
Hell – we’re sure that all the South African bloggers would love to help you out there.

Your crime stories are all over the printed press for us all (including Thabo) to read. Stop wasting the money that you steal from us and think more carefully, with that very expensive collective management brain that your HR department has difficulty keeping happy.

Don’t use our country’s shame to build your brand.
Wanna help? Get involved with possible solutions and keep your big mouth and ugly logo as far away from it as possible.

More: FNB bins R20 million crime campaign – News24

3 Responses to “Thabo Mbeki just knows that FNB’s advertising sucks”

The Don

07. Feb, 2007

YES Cherry. I have been waiting for so long for you to get the gloves off. Really on message and good opinions. I would love to see more of this.
Cheers
Cherryflava

08. Feb, 2007

Banks and their stupidity just get my goat. How hard can it be? With millions in an ad budget they still manage to completely wreck whatever brand equity they’ve managed to squeeze out over the 100 years of existing.
There’s a rotten stench around a business who’s clients are crying for lower, more affordable fees and all they concentrate on is wasting loads of cash on stupid, pointless advertising.
voudouchilde

09. Feb, 2007

Thank u, thank u and thank U again, this is the best response ive heard since this whole bull***t started. These corporate rapists think all South Africans are stupid. They probably planned this whole thing as it is now, and theyve been geting a lot of marketing from it, I dont get how they where frigin stopped from spending their 20mil, who did they have to ask permision from? Mbeki is neva gona say dont write those letters… its a bunch of crap man. I cant blv this shiz man. ps checkout my music blog. aiite