Scum PR agencies trying to ruin the web’s goodwill
Posted on 06. Feb, 2007 by Jonathan Cherry in Uncategorized
Why can’t companies stop trying to control what people say about them, and rather focus on developing and selling the very best products?
Marketing is actually damn simple.
The guy that uttered; ‘Build a better mouse trap and the world will beat a path to your door‘ – should have won a Nobel prize for Obvious.
Lately the founder of Wikipedia, Jimmy Wales, has warned PR agencies against writing about companies they represent in the popular online encyclopaedia, after Microsoft apparently paid a blogger to work on various technical entries on the site.
It’s becoming clear that society values transparency and great products above corporate manipulation. BrandChannel’s ‘Top Reader’s Choice brand awards’ reads like a directory of good, user-friendly, well designed, functional products.
- Apple
- YouTube
- Wikipedia
- Starbucks
So why all the public perception manipulate by Microsoft? They’re lucky anybody even cares.
Read: Paying for Wikipedia space – Guardian
One Response to “Scum PR agencies trying to ruin the web’s goodwill”
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Jason Y.
09. Feb, 2007
Come on, Star Bucks? I would against it, because they opened up a shop in Beijing’s Forbidden City. That is just wrong.