Cherryflava

MTV free their videos and most of their staff

Posted on 15. Feb, 2007 by Jonathan Cherry.

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News is that after millions of dollars in legal fees have been spent trying to get their content off file sharing sites like YouTube, MTV have announced a change of heart, and now want to distribute their shows on the Internet.

In the next few months, Web users will be able to grab videos from
nearly all MTV-owned sites and post them on their own blogs or Web
sites, lessening the need to go to YouTube (http://www.youtube.com),
the top online video service that Google Inc. acquired last year.

We weren’t even aware that MTV still existed – so the news about their comeback is rather moving.

Coupled with their Web 2.0 makeover, the Viacom brand is also in the process of killing off most of their ageing staff. Poor sods – so close to retirement too.

We’ve got a funny feeling this might just be too little too late.

More: MTV videos to be available to all Internet users – Reuters
MTV Nets layoffs include executives – Hollywood reporter

iCatching: Apple now designing bikinis

Posted on 15. Feb, 2007 by Jonathan Cherry.

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The Apple iPod has really taken the idea of ‘product placement’ literally with their involvement in this year’s US SI swimwear issue. Not that practical for swimming however.

Are we getting jaded – or does Vespa’s local ‘guerrilla marketing’ campaign write-up, sit a bit uncomfortably with you too?

Not all brand extensions work - example, you wouldn’t expect Marilyn Manson to endorse a certain brand of communion wafer.

Are you lonesome tonight…

Posted on 14. Feb, 2007 by Jonathan Cherry.

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Ché, the leading “men’s magazine” in Flanders, has released a special edition down slip/cover featuring a suitably sleeping little lady on the duvet’s of readers to remind them of why they read their favourite mag.

Sad, and unfortunately ensuring that the poor bloke remains single and a dedicated reader of the magazine forever.

[via]

Catfight

Posted on 13. Feb, 2007 by Jonathan Cherry.

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A retailer with a sense of humour…refreshing.
Meow….

[...]

Viagra spam meets The Matrix

Posted on 13. Feb, 2007 by Jonathan Cherry.

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You’d think the world’s number 1 selling prescription drug didn’t really need any advertising, but spammers think otherwise…and so, are increasingly developing more creative executions to sell their product.

Here’s one we received just this morning…and is perhaps another example of brand collaboration, which we wrote about yesterday.

These two have clearly been taking way too much Viagra, judging by the particular shade of blue they seem to have turned whilst trying to find that special something in the rabbit hole.

But why stop at The Matrix, perhaps synergy with other movie titles could also work:

Viagra + When Harry met Sally – "I’ll have what she’s having."

Viagra + Star Wars – "The force is strong with this one"

Viagra + In the heat of the night (1967) – "They call me Mister Tibbs!"

Viagra + A few good men – "You can’t handle the truth"

Viagra + Jerry Maguire – "Show me the money"

Viagra + Top Gun – "You’ve lost that loving feeling"

Watch out for these an more – in an inbox right near you.

Previously: Viagra spam gets creative – Cherryflava

iCatching: 1/6th of the way into 2007 and we still have 2007 predictions

Posted on 13. Feb, 2007 by Jonathan Cherry.

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Half way through February 2007 and there are still 2007 branding predictions floating around. [A Branding new year - Brandchannel]

The Internet is quickly turning out to be the best thing to ever happen to the music industry. MySpace set to replace the need for Sony BMG? ['Old' music's digital comeback - BBC]

Commodity branding 101 – how to make rich people believe that they need to upgrade their credit card. [Small and plastic, with an upscale tilt - NYTimes]

After year’s of reading about similar European examples, and knowing that the whole concept was so brain-numbing, simple and obvious – a South African car rental company has finally seen an opportunity to wrap their vehicles in ads. [Biz-community]

Collaboration billboard

Posted on 12. Feb, 2007 by Jonathan Cherry.

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Brand collaboration is nothing new, but advertising collaboration is perhaps one of those marketing areas, which advertising agencies have never been keen on.

You go try convince a new agency to even consider continuing an old ad concept, successfully executed by their predecessors…. and watch their collective creative lips quiver and drop. Mixing and matching foreign brand positioning and creative executions is a big no no.

But this Swimsuit Illustrated + Mineral water billboard collaboration really does seem to work.
Individually they they’re not that noticeable, but shove a huge straw between the two and – hey presto – both look intriguing.

[via]

South African blog awards 2007

Posted on 12. Feb, 2007 by Jonathan Cherry.

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Nominations for the 2007 South African blog awards are OPEN!

The 3rd Annual South African awards have a brand new nominating system. It’s all automated, very fancy and will be accepting nominations in 15 different categories until 26 February 2007.

New categories making their debut this year are: Best SA Music blog: Best weblog about news of a musical nature, Best GLBT blog – Best SA gay/lesbian/bisexual/transgendered blog and Best SA podcast: The best independently produced video or audio podcast in SA.

Also very swish if you’d like to get your blog in the running – is a nomination widget which you can get for your site.

If you’d like sponsor a prize for the winner of any of the categories, please use the ‘contact us’ application on the site and give those relevant details.

Have a look and get nominating. Go…

Website: 2007 South African Blog Awards

Like bubba in Pollsmor – spread the love

Posted on 12. Feb, 2007 by Jonathan Cherry.

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Love it or loath it – the world of retail seem to push harder for sales during Valentine’s week than they do even for Christmas.

Roses and condoms suddenly become triple their normal price, while last year’s fluffy puppy; who’s now all grown up…looks like a T-Rex and just took a giant dump on the front lawn, gets shipped out to the SPCA and replaced with this year’s cute, bouncing version.

Thankfully the Internet will once again deliver salvation from these numerous problems.

Spread the love is free, fun, crafty, South African and to the point. But don’t be fooled by big rip-off corporate imitations that may distract you.

Send it: Spread the love