JetBlue’s very public meltdown
Posted on 15. Feb, 2007 by Jonathan Cherry in Uncategorized
Although we’ve never personally set foot on a JetBlue plane, we’ve heard,,and read a lot of positive stuff about the brand over the past couple of years.
Planes are apparently world-class, service outstanding, everything is cheap – overall, a brand that took ages to build.
Yesterday, partly due to bad weather in the US, JetBlue passengers were subjected to up to 10 hours of blue boo hoo, without going anywhere and they’re hopping mad. Cellphone video cameras have captured all of the mis-management and JetBlue’s blatant brand molestation.
When all your clients / customers are armed with a fully loaded cellphone camera, you’re brand is constantly on trail. Try not to screw it up.
Watch out for the flood of YouTube testimonials in the days to come.
More: JetBlue passengers describe airport tarmac ordeal – CBS
Previously: Business beware, your next customer could be a blogger – Cherryflava
3 Responses to “JetBlue’s very public meltdown”
Leave a Reply
Cherryflava Projects
Live Talkshow
Andrew
15. Feb, 2007
One 10 hour delay is going to bring down the whole brand? Shame, the poor yanks. Mango, Kulula and 1Time take turns having a 5 to 10 hour delay every day here, and we just put up with it. I suppose we’ve been so used to monopolies that we’ll forgive anything just to have a bit of competition in the market.
Waheed
17. Feb, 2007
One thing that I have noticed about complaints, and esp on hellopeter.com, is that once a complaint is lodged, the supplier responds and suddenly the customer/client is happy. And it just ends right there.
Do we really question this process or is it a simple case of providing the ’same’ service once a customer starts complaining?
Waheed
17. Feb, 2007
One thing that I have noticed about complaints, and esp on hellopeter.com, is that once a complaint is lodged, the supplier responds and suddenly the customer/client is happy. And it just ends right there.
Do we really question this process or is it a simple case of providing the ’same’ service once a customer starts complaining?