Cherryflava

iCatching: Apple now designing bikinis

Posted on 15. Feb, 2007 by Jonathan Cherry in Totally Whack

• The Apple iPod has really taken the idea of ‘product placement’ literally with their involvement in this year’s US SI swimwear issue. Not that practical for swimming however.

• Are we getting jaded – or does Vespa’s local ‘guerrilla marketing’ campaign write-up, sit a bit uncomfortably with you too?

• Not all brand extensions work -  example, you wouldn’t expect Marilyn Manson to endorse a certain brand of communion wafer.