Cherryflava

Free business idea: Coming soon to a set of robots near you

Posted on 20. Feb, 2007 by Jonathan Cherry in Advertising

Along with black plastic bags and Stormers flags, plastic hangers must be the most marketed product in South Africa.

Just while taking a drive home you can easily buy all the plastic hanger accessories you’ll ever need, in every colour you’ll ever desire, without setting a foot out of your car. That’s convenience,….but maybe it can be made even better.

An American company have stumbled across the idea of advertising combined with a bio-degradable hanger, made entirely from recycled paper, to create EcoHangers.

In the States they distribute the hangers through a network of dry cleaners, but right here in South Africa there’s a massive opportunity at the street lights, which we can already see forming part of our ‘Make Africa Wealthy’ philosophy.

Because the hangers are subsidised by advertising, they can be sold much cheaper to vendors (meaning bigger profit margins for them), they’re eco-friendly and they serve as a highly visible advertising medium on every street corner in South Africa.

Next – branded, eco-friendly, black dustbin bags…and your eager, relentless distribution network is already set up and ready for action.

Website: Hanger Network

[via Springwise]

Previously: Make Africa Wealthy campaign – Cherryflava