Cherryflava

Coke has not been telling the truth?

Posted on 07. Feb, 2007 by Jonathan Cherry in Uncategorized

The marketing masters might have taken their craft a step too far with their rather ambitious brand positioning for Enviga.

The Coca-Cola and Nestle collaboration are selling their range of ’sparkling green teas’ with the promise that the drink is a "calorie burner," and marketed as a weight loss aid.

A calorie burner? Come to think of it – how does the work?  It’s a negative calorie drink?

In keeping with the American theme, the Connecticut attorney general is investigating the drink, saying the marketing might amount to "voodoo nutrition." and Coca Cola are being sued.

Tap water – there’s the burner you’re looking for. Don’t believe those fancy ads they have either.

Read: Makers of Enviga drink sued for false advertising – Denver CBS