Strange new products: Jimi Hendrix energy drink
Posted on 25. Jan, 2007 by Jonathan Cherry in Branding
Fans of the late rock legend Jimi Hendrix, are apparently hopping mad over plans
to market a new energy drink bearing the guitarist’s likeness.
The proper news agencies reckon they’re upset because marketers will be using Jimi’s image and name in vain.
But we know that they’re actually upset because, Jimi already has an energy drink closely associated with his legacy and persona.
Its called Jack Daniels and every self respecting child of the Fender knows that anything containing ginseng and other toxic vitamins and minerals would have been like poison to poor ol’ Jimi’s delicate constitution.
"To see his image and the beautiful feelings it has
created in me cheapened by advertising is very disappointing," said Red
Hot Chili Peppers star Flea.
We have to agree Flea. All things sacred from Cheetahs to Cocaine have been brushed with the ‘energy drink’ tainted quill.
Surely things like rocks gods and cheap brand extension exercises should remain mutually exclusive.
Hendrix energy drink upsets fans – BBC
