Cherryflava

Pret a Manger shares their business secrets with YOU

Posted on 25. Jan, 2007 by Jonathan Cherry in Uncategorized

In a superb move; the UK’s uber-trendy sandwich deli, Pret a Manger, are opening themselves up to their customers and sharing the trade secrets of their delicious products.

Yeah…that’s right…now you too can make your own Pret sarmie…in the comfort of your own home.

Called Pret DIY, it’s the ultimate ‘free prize inside’ and makes KFC’s ’secret herbs and spices’ hush hush strategy look a bit stuck in the 1980’s.

When you take the time to study the ingredients they suggest, and the time its going to take you to create your DIY masterpiece – it makes you wish you could just rather go over there and buy the finished product straight from them.

Excellent brand building – much respect to Pret for having the fresh organic eggs to go this route.

We’re now going to attempt the Tuna St Tropez Sandwich.

Check out: Pret a Manger DIY recipes
[from the original story over at PSFK]