Cherryflava

Microsoft Vista’s Cirque du Soleil billboard

Posted on 30. Jan, 2007 by Jonathan Cherry in Advertising

Microsoft’s new operating software, called Vista, has just launched in the US (midnight 30 Jan).

To announce the new product, the company has erected this massive pop-up billboard in New York City – featuring dancing circus people on strings, forming the Vista logo.

The sixteen dancers were charged to "move across the exterior walls…to form the images of the Windows Vista and Windows Office icons."

At the end end of the performance, the expectant crowd was waiting…hoping that one of the cat-suit dances would reveal himself to be Bill Gates.
No such luck – everyone just packed up and three caught a cab outta there.

[story and pics via Gothamist]