Cherryflava

Ads at Ellis Park finally get noticed

Posted on 23. Jan, 2007 by Jonathan Cherry in Advertising

Who ever said that advertising wasn’t entertaining?

Ellis Park Stadium’s new trick to get fans to notice the advertising wallpaper boards around the pitch, has made it onto the Internet. Wooo

If you haven’t already heard about the new innovation – management at Joburg’s Ellis Park stadium came up with this crafty plan to launch advertising boards at players taking part in a PSL game at the ground, ensuring maximum advertising exposure for their long suffering advertisers.

Never before have so many people taken notice of a PSL game and realised that companies actually pay to make the sides of the field look a bit more colourful.

Excellent stuff – just like something Mary Poppins would do.

[via Adrants]