Cherryflava

A cure for the common handshake

Posted on 30. Jan, 2007 by Jonathan Cherry in Advertising

This ‘ambient’ promotion, which ultimately has an objective of getting nasty, dirty, smelly people to think about washing their hands after using the toilet, is rather disturbing.

Slapping life sized decals over the door on the way out of men’s
bathrooms, JWT Toronto is drawing attention to hands and germs and
things that spread.

Small stickers close to the doorknobs read
"You washed. This guy didn’t." or "92% of guys say they washed. 34%
were lying." with the website name.

The position of the door knob relative to the facial expression of the cut-out image is enough to make anyone head back to a stall to throw up their breakfast.

See; Washyourhands.tv
[via thecoolhunter]