Cherryflava

Controversy: Lego makes naughty ads

Posted on 08. Dec, 2006 by Jonathan Cherry in Advertising

If Lego were looking for some attention – they got it when Saatchi & Saatchi China came up with these ads on their behalf.

There’s nothing new about using images of 9/11 to spark a bit of emotion in advertising, this time Lego have used it with the tag line ‘Rebuild it’.

How Lego’s target market is going to fully understand the idea behind the campaign – immediately files this in the ‘bad advertising’ bin.
But you have to be in awe of the passion and emotion the images stir in people when they’re linked to advertising.
We see far more irony and deeper communication here than just the obvious message.

If only the reaction to the news of the day was anything similar.

Passionate objection in the comments here, here and here.
Someone’s even taken the time to put together a YouTube video protest here.