Umbrella strategy
Posted on 08. Nov, 2006 by Jonathan Cherry in Advertising
Why spend millions on a TV ad, when you can rather demonstrate something with rain and a cheap, branded umbrella.
This snappy brolly [above] is for Turkish tyre brand; Lassa – and clearly shows its product’s higher water drainage quality, which it had recently invented. [via]
Next up – this transparent plastic umbrella used to promote a hair salon. Copy: ‘Hair you want to show off’. [via]
