Pick ‘n Pay tackles the Internet…for you.
Posted on 27. Nov, 2006 by Jonathan Cherry in Branding
Pick ‘n Pay are once again attacking the historical world of dial-up Internet access with a smile and a friendly ‘we’re on your side.’
First it was their dismal attempt at online music sales….. and now – ‘pay as you go Internet access.’
Dubbed, eazySurf – its an Internet television (iTV) service which provides instant, pre-paid, dial-up Internet access. [More of the blah blah blah here]
But, here’s the kick in the nuts you’ll discover in the small print :
Budget eazySURF:R39.95
per month.
Internet access allowed between 24H00 and 19H00 daily for 1 calendar
month (30 days). That is 19 hours per day. There is no surfing
between 19H00 and 24H00 – during peak times. Includes four email accounts per registered user.
After all the special equipment you have to buy, Telkom line rental fees, call costs and the R39.95 ‘pay as you go voucher’ [which doesn't work when you most need it] – its probably cheaper to get a Telkom 4 Mbps DSL connection.
Surf ‘n Turf? Think you should just stick to the ‘turf’ bit. We’re going backwards here.
Who’s going to do us all a favour and use their massive corporate marketing budget to sponsor free Wifi for the whole of SA.
One Response to “Pick ‘n Pay tackles the Internet…for you.”
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Caroline Groves
17. Apr, 2007
People are unbelievable. I think that eazySURF is a fantastic product. The person who wrote the previous comment should get a kick in the nuts for being brain dead.
Budget eazySURF is for students or pensioners or the lower income group – come on, it makes sense, if you don’t have the money then it is perfect.
And here is the kick in the nuts for the above comment provider. If you cannot afford a PC – Pick ‘n Pay are offering the Netbox 3.6 for only R399 so everyone can now have access to the internet- it is called bridging the digital divide (A Thabo Mbeki innitiative)
Get you head out from the dark…Why must people always put down products and services that are out there trying to be pro-active rather than (that idiot) destructive.
It is a fantastic product and service, we need more companies like them trying to revolutionise the Internet. Well done Pick ‘n Pay and iSurf TV – well done…