Nike’s trial van: Take the shoes and run
Posted on 24. Nov, 2006 by Jonathan Cherry in Uncategorized
Even big companies like Nike understand the importance of getting people to steal try their products.
The running shoe division have, what they call a trial van [its actually a mobile Nike shop], that sets up near popular running routes and races - and invites people to give their shoes a go. No string attached.
Unfortunately it seems like the promo is only available in Europe at the moment, but our thinking is that this would work brilliantly if set up on a Saturday morning at Constantia Nek or on the Sea Point promenade.
The people that usually hang out there could do with a nice new pair of shoes.
7 Responses to “Nike’s trial van: Take the shoes and run”
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Tyler
24. Nov, 2006
Yeah – I did this at Clapham Common in London a few times. I actually went and bought a pair of Air Pegasus after trying them out – and haven’t strayed from them. Each year I try and have a go in the new version before I buy it. And you get a free pair of socks each time!
greg
27. Nov, 2006
Cherry,
pull into harfield harriers sometime for a jog – we had the Nike van and shoes to trial there earlier this year, and it’s a great opportunity to trial expensive shoes before purchase. yes, we got free socks too……
Greg
Cherryflava
28. Nov, 2006
Thanks Greg – let us know when the van pulls in again so that we can snap shots and sip beer while you guys run a quick 15.
Cecil Lee
06. Aug, 2008
Please send me news letter on the latest NIKE SHOE ON MARKET
linshining
16. Jul, 2009
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12. Nov, 2009
wow i wish i could live in that van =]
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21. Nov, 2009
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