How long have news magazines got?
Posted on 10. Nov, 2006 by Jonathan Cherry in Uncategorized
Style magazine – that old stalwart of yuppie mothers everywhere – has gone out of business in South Africa, and will produce its last issue this December.
Nobody’s really surprised about that one. Even the dentists have shunned the bland publication from their waiting rooms. It was putting their patients to sleep before they could.
But now, with global news and opinion at the punch of a few keys – how long will it be before Time stops producing a printed magazine.
The noise being made by the publishers of the world’s most respected news title, suggest not long now.
Time magazine announced late today that it will implement sweeping changes
to the way it sells advertising.Rather than the standard sale of ad
pages by circulation, the newsweekly will offer media buyers either a
dramatically reduced rate base of 3.25 million (a drop of 750,000) or
an audience-based model (of 19.5 million readers per issue) that
emulates the television selling process.Moreover, Time plans to harness its growing Web audience—which it claims to have grown 90
percent over the last year—by developing and supporting research that
measures both the print and online brands
If anyone is going to predict the doom of an industry – it’ll be Time.
Buy and audience of Buy slashed rate base – MediaWeek
2 Responses to “How long have news magazines got?”
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tripeak
10. Nov, 2006
This makes me think of Men’s Health… how they could still have subscribers are beyond me – half the mag is ad space and the articles seems like they are being recycled every 4 months. It seems that even the cover tags only get shuffled around.
Cherryflava
10. Nov, 2006
Very clever subscription marketing is their secret.
And on the ads front – considering that a page of advertising goes for R20K + in MH and there’s an ad on every page turn – do the maths.
How much of that huge investment do readers take note of?