Ambient advertising collection
Posted on 24. Nov, 2006 by Jonathan Cherry in Advertising
Here’s a classic collection of some ‘ambient’ promo campaigns that’s been doing the rounds.
This – a cost-effective advertisement from Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws.
More of this stuff after the leap…
Creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City, which create an illusion that the person holding the safety bar is doing weights.
Ad for Mini Cooper at the Zurich, Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.
A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allow the steam to come out. Wording around the cup reads, "Hey, City That Never Sleeps. Wake up. Folgers."
[Thanks to Mike for sending these to us]
