Cherryflava

Brands taking a Second Life

Posted on 30. Oct, 2006 by Jonathan Cherry in Branding

If business and branding wasn’t hard enough in real life – there’s always the option of doubling your exposure in Second Life.

[Now...if you haven't heard of SL because it hasn't been featured on Carte Blanche as yet - SL is an online gaming world, that whittles kids lives away by creating life like virtual environments that don't suck as bad as real life.]

OK – so now the business trend is to open a branch in Second Life.

Adidas and Rbk have both opened stores in Second Life – Starwood aloft hotel became the first company in history to open a new
hotel brand inside of a virtual world. Prior to opening to the public
in 2008, aloft hotels will offer a sneak preview inside of Second Life,
giving visitors an in-depth insiders view of how a virtual hotel is
created.
Toyota are leaving car lying around the grid for avatars to test drive and even marketing companies are opening their virtual doors for business.

With an estimated 40 million daily inhabitants by 2010 – it may just be a daft decision to overlook your involvement.

For a full debriefing – here’s the full story.