Cherryflava

YouTube killed the MTV video star

Posted on 12. Sep, 2006 by Jonathan Cherry in Uncategorized

Its amazing that a cheap home made music video hosted on YouTube is smashing apart those big budget, star-studded, celeb director driven music videos on MTV that cost the GDP of a large African country to produce.

OK GO may look like a bunch of dorks jumping around on treadmills, but the Chicago band’s ultra-low-budget clip for "A Million Ways" recently became the
most-downloaded music video of all time with more than 9 million
downloads.

The video proved so popular that fans across the globe began to submit
unsolicited copies of their versions of the dance video to the band.
The outpouring of video tributes prompted OK Go to conduct a contest
with YouTube to select their favorite fan film and invite the lucky
winner to perform the dance with them onstage at an upcoming concert.

The people have the power now. Yeah.

Check out the videos that are killing an industry:

OK GO – Here is goes again [YouTube]
OK GO – A million ways [YouTube]
YouTube success rockets band to fame – Advertising Age