Join the Club China
Posted on 27. Sep, 2006 by Jonathan Cherry in Branding
Funky, fresh social networking-type idea from Dutch airline KLM – who recently launched an online community service, available for passengers who do business in China.
Basic idea is that members of the community can interact on the site and see who’s going to be traveling and staying in China at the same time.
They can then organise social get-togethers, monument outings, gambling trips and strip clubs visits with people who speak their language,
Nice added value from the airline, which could easily be replicated by our national carrier or even the local budget airlines.
Website: China Club - KLM
[Via Guerrilla innovation]
