Its all about your story
Posted on 13. Sep, 2006 by Jonathan Cherry in Uncategorized
More wine is being made now – than ever before.
More small business is being started in South Africa right now, than has ever been attempted before.
Many people have left their corporate lifestyles and are making and selling great; chutney, olives, cheese, graphic design services, wine, car maintenance, dog grooming, coffee – that sit next to hundreds of other people’s product. Supermarket shelves are a competitive place. The Yellow Pages is a dog fight for attention. You have to stand out to survive.
Best place to start your winning branding strategy is with a kick ass story supported with a unique name that’s going to make people ask questions.
On the wine side there’s: Fat Bastard and Wild Pig from France, Mad Dogs & Englishmen from
Spain, Cat’s Pee on a Gooseberry Bush and Glamour Puss from New
Zealand, and Dirty Laundry from Canada.
The funky, crazy, meaningful name will get you noticed – and the story is a good way to get your product tried. Its the quality and service, that will bring them back for more.
Acme Inc just ain’t gonna cut it anymore.
Further:
A brew by any other name - Brandchannel
