Cherryflava

Cool marketing idea: Totally flexible banking

Posted on 05. Sep, 2006 by Jonathan Cherry in Uncategorized

As much as we really enjoy swearing at and burning cardboard cutouts of our bank manager – we often wonder why bank brands can’t step away from spending so many millions on TV ads, and rather spend the money offering us a glass of cold beer whenever we go visit them.

If beer is too much – then maybe the banks could just go out of their way to offer products which are just slightly more adaptable.

An example of this forward thinking can be found in Turkey.

Flexi Cards are Visa cards that let the cardholder make a few key
decisions, allowing them to set over ten parameters. When applying for
a card, customers can manipulate variables like reward rates and types,
interest rate and card fee.

Interest rate, bonus rate and card fees are selected by sliding bars
that render various combinations of rates and fees. Card fees, for
example, can be pushed back to zero by committing to a monthly spending
minimum.

A lower interest rate leads to a lower bonus rate, etc.
Lastly, after making serious decisions about financial terms, customers
can design their own card, choosing from different colors and a gallery
of images, or uploading their own image. There’s even the option of
picking a vertical card, which is a world’s first for Visa. [via]

Look – to be honest, we’d even be happy with a sincere smile and a milkshake.

Check out: www.flexicard.com.tr
Previously:
Design your own bank card – Cherryflava
Make your own product label – Cherryflava
Design your own luggage tags – Cherryflava

UPDATE: Craig pointed us to the visionary Visa Moneyclip card – yes please gangsta man.