Cherryflava

World’s best contraband advertising

Posted on 31. Aug, 2006 by Jonathan Cherry in Advertising

Funny how as soon as you slap a ‘banned’ sticker on something – it suddenly becomes iconic. We should pen that as a marketing lesson.

‘Build your brand by getting it banned.’

Good example is this ad for Italian fashion brand Marithe & Francois
Girbaud, which was banned via court interdict after the Catholic church thought it a little cheeky.

The display was ruled "a
gratuitous and aggressive act of intrusion on people’s innermost beliefs", by a
judge.
Just goes to show that ol’ Dan Brown really got away with mass murder.

The Vatican must have a team of lawyers on a retainers chasing everyone from Madonna to Mr Brown and still fighting an appeal from Ozzy Osbourne.

Check out: The best rejected advertising