Business trends: Tools for girls
Posted on 01. Aug, 2006 by Cassandra in Uncategorized
With the advances in technology these days – very soon women will even forget that men exist and we’ll be left to swear, drink beer and fart in peace during
Desperate Housewives.
Proof that you’re not totally indispensable big boy – is this woman Barbara Kavovit, who has started a very successful company, designing household repair tools for woman.
Understandably all the tools are stylish and smaller than your regular power tools.
Barbs also took some time to design and manufacture just the right kind of bag to house the tools.After designing toolboxes, Kavovit turned toward helping women with
other tasks. Soon, she had developed a hang-it kit for hanging most
anything and a dormitory survival kit for students. Then she added a
line of automotive safety products for the car, including jumper
cables, flashlights and glow sticks, "everything to keep you safe until
help comes."
As we always say, its better to niche a small business in a tightly defined space than to cater for the whole market. Women are buying houses and cars – they’re starting business ventures and traveling…all without the help of anyone else.
What you got for them?
More:
Barbara K website
Toolbox is ticket to fame for Barbara K – Yahoo news
Girl’s Drive – New Zealand car hire for woman
Pink Ladies – Taxis for woman
