Cherryflava

World’s best contraband advertising

Posted on 31. Aug, 2006 by Jonathan Cherry.

Funny how as soon as you slap a ‘banned’ sticker on something – it suddenly becomes iconic. We should pen that as a marketing lesson.

‘Build your brand by getting it banned.’

Good example is this ad for Italian fashion brand Marithe & Francois
Girbaud, which was banned via court interdict after the Catholic church thought it a little cheeky.

The display was ruled "a
gratuitous and aggressive act of intrusion on people’s innermost beliefs", by a
judge.
Just goes to show that ol’ Dan Brown really got away with mass murder.

The Vatican must have a team of lawyers on a retainers chasing everyone from Madonna to Mr Brown and still fighting an appeal from Ozzy Osbourne.

Check out: The best rejected advertising

Loeries 2006: Judge ‘em yourself

Posted on 31. Aug, 2006 by Jonathan Cherry.

Its a shame – but gone are the heydays when being a creative director was all about the quality of the blow and quantity of the tail.

The ad industry is now a serious business, where wearing a FCUK t-shirt in a client’s boardroom is a no-no. Everything is tracked and measured and accounted for and only a team of 10 people are allowed to attend the Loeries…not 12.

Anyhow, if you still watch TV or bother to turn on a radio then you might actually recognise some of the work which has made it though to this year’s finals. [Loerie award finalists announced]

If not, 24.com have put together a nice online-interactive-Web 2.0-youcanengage-voting thing, which will give you a little refresher. [Loeries public vote]

Good, now we’re going back to watching Super Bowl ads on YouTube.

Previously: Loeries 2005 – Cherryflava

Absolut search

Posted on 30. Aug, 2006 by Jonathan Cherry.

Can you find 82 Absolut bottle shapes in this picture? [thanks Leon]

Download larger version here

Previously:

Find 74 bands in this picture – Cherryflava
Find 100 film titles in this picture – Cherryflava

UPDATE: Just received this from Dave

Seen at the airport in Cancun, Mexico. Absolut bottle made entirely from beach sand.
This specific creative campaign from Absolut as got to be one of the longest running in history.

From advertising’s archives

Posted on 30. Aug, 2006 by Cassandra.

Don’t you miss a simpler time – a time when a great print ad combined; a good white lie with the promise of your very own stalker?

See how easy this business used to be.
No pesky tobacco promotion bans to cramp the creative deluge.

Check out the creative body copy:

Hit her with tangy Tipalet Cherry [flava], Or rich, grape-y Tipalet Burgundy, Or luscious Tipalet Blueberry. Its Wild! Tipalet. Its new. Different. Delicious in taste and in aroma. A puff in her face and she’ll follow you, anywhere. O
h yes…you get smoking satisfaction without inhaling smoke.

Smokers of America, do yourself a favour. Make your next cigarette a Tipalet.

Doesn’t that just make you wanna suck on one of these bad boys right now? Yeah!
[found over at Die Emmers]

Some agencies don’t understand anyone

Posted on 30. Aug, 2006 by Cassandra.

According to UCT’s Unilever institute -  a large segment of South Africa’s black middle class believes marketers
and advertisers are making stereotyped efforts to connect with them.

According to the study, members of the group felt that two extremes
were portrayed in marketing communication: the stereotypical black
economic empowerment "fat cat" living in luxury, and the domestic
worker or labourer.

We’d have to say, that its not just the black middle class that should feel stereotyped by SA ad agencies. Take a careful look next time at how all race groups within South Africa are portrayed in advertising. We’re either boxed in as brandy-drinking, rugby mad, wors eating, verbally challenged fools or taxi-driving, pre-paid-phone-card-obsessed, hiphop lifestyled pimps.

Maybe its just easier that way.

Advertisers ‘losing black plot’ – Fin24

Football club branded laptops

Posted on 30. Aug, 2006 by Cassandra.

Just in time for the English Premier league season kickoff – Fujitsu Siemens have teamed up with Everton, Aston Villa, Spurs and perennial European chaff Celtic and produced these branded laptops.

Its rumoured that they also approached the Springboks to develop a branded machine complete with jumping bok on green and gold trim, but then realised that the South African national sports brand didn’t have any supporters left….and CTRL-ALT-DEL’ed the idea.

More from Trusted Reviews.

Boobs on bikes = Outrage

Posted on 29. Aug, 2006 by Cassandra.

Just like beating the Springboks at home – effective, global advertising is just so simple.

Once again, its breasts which have caused a national outcry, this time in New Zealand.

Last week, thousands of people lined the main street
of Auckland as 25 topless porn stars
paraded on motor bikes and two old army tanks.
Businessmen, schoolboys and Japanese tourists lined   Auckland’s Queen St to watch the "Boobs on Bikes" parade which is part of an   "Erotica Expo" organized by self-styled "porn king" Steve Crow.

Many of the curious onlookers came with cameras and mobile telephones
to take pictures of the parade. Others held aloft banners which read
"Sleaze Brings Disease in Body & Mind."

Here’s the loophole in the Kiwi constitution however – police allowed the parade to go ahead because, New Zealand   law does not regard the public baring of breasts as indecent.

Boobs on Bikes man in court on firearm charge – NZ Herald
Boob parade attracts crowds – Stuff.co.nz

Cool product idea: The camping jacuzzi

Posted on 29. Aug, 2006 by Cassandra.

Ah…the great South African tradition of camping in the Cederberg or along the Wild Coast is what makes this country what it is. Hitch up the Jurgens, pack in the skottel and prepare yourself with a soap-on-a-rope and a bottle of TCP for those lovely communal ablution facilities.

But now – the Dutch [who else] – have invented this amazing outdoor bath , the Dutch Tub. It requires no electricity – you just heat up the water by burning wood in
a bucket that is part of the tub’s clever design. It’s for outdoor
parties and camping. Load this badboy on the back of the Venter trailer and you’ll arrive in Hartenbos as the resident Hugh Hefner. [via]

Website: Dutch tub

Death metal for toddlers

Posted on 29. Aug, 2006 by Cassandra.

If you’re a seasoned fan of KFM’s morning ‘Humdinger’, or your two year old’s Purity-stained copy of Barbie’s Summer Songs, which has to be fired up everytime her Royal Highness enters the car, makes you want to swerve into the nearest oncoming, overloaded taxi……then this, is seriously right up your offramp.

Baby Rock Records transforms timeless rock songs into beautiful
instrumental lullabies, sending your little one to a slumberland of
sweet dreams. The collection of rock covers includes albums from Bjork and Pink Floyd, through to Metallica, Nirvana, Smashing Pumpkins, Pixies and Zeplin. [via]

Nice way to compromise and keep the entire family head banging together. Now all they need to do is get Marilyn Manson to team up with Barbara Streisand for the next release of ‘Guilty’ to keep the wife and the girlfriend happy.

Website: Baby Rock Records

Elle magazine gives shoutout to SA bloggers

Posted on 28. Aug, 2006 by Cassandra.

Elle gets down and dirty with us bloggers this month.

Cherryflava – along with fellow SA blogging elders Joblog, Coda and  Commentary cracked the nod for a plug in the September issue of Elle magazine’s feature about the ‘blogosphere’.

Check out pages 94 thru 96 of the issue with; confused looking Jennifer Aniston ‘fresh-off-the-beach’ on the cover.

Thanks guys – much appreciations for the link.

While we’re on the topic – go check out Joblog’s personalised Elle cover crafted especially for them. Classic.

BTW – big thanks as well to:

Coda,
Craig Jamieson,
Dave Duarte,
Biz-Community
and Mike Stopforth for warmly welcoming our new gossip blog brat; Jetstreaker to the world of micropublishing.

Our little sister blog has wasted no time in settling in to her new role, poking her way around last night’s Emmy awards picture set and insulting our very own  Sports Illustrated modeling elite.

She’s gonna fit right in…