McD’s sundial billboard
Posted on 18. Jul, 2006 by Cassandra in Advertising
When it comes to choosing, and marketing, the right artery-jamming edible gunk brand – its a war out there.
McD’s have just fired a deadly salvo with their new sundial billboard.
Check this out – as the sun moves along in the sky as the day progresses, the little M indicates what junk you should be ordering from your local golden arch.
Brilliant.
BTW the billboard is intended to make people living in Chicago choose McD’s as their preferred breakfast venue.
A hospital group should use the opportunity and put up a ‘by-pass surgery’ billboard right next to this one…where that beer ad seems to be.
Mmmmm – beer.
McD’s launches next strike in breakfast war – in Wrigleyville – Chicago Business
2 Responses to “McD’s sundial billboard”
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Neuvo
18. Jul, 2006
Which McDonalds meal should you have right now?
McDonalds has put up this rather useful billboard that acts like a sundial and lets you know which munchie from the golden arches is most appropriate for the time of day: According to Chicago Business: Designed by ad agency Leo Burnett with the input o…
tripeak
18. Jul, 2006
Fresh thinking out of the box – It’s BRILLIANT!!