Cherryflava

Guerrilla shopping is bitchin’

Posted on 26. Jul, 2006 by Cassandra in Uncategorized

Remember back during the local elections here in Cape Town, there was a weird poster campaign featuring all those ugly people trying to score your vote?

Ok – good…now, do you recount the posters of the dog called Mickey Munden who was also trying to get elected? [we stole one and still have it lurking around the office].

Mickey Munden confused everybody – even clever local  talk radio presenters who usually never get confused.

Check it – Mickey’s back in the mix in Cape Town with a clothing line called Los Cojones Del Perro [which translated means 'the balls of the dog'] and a very unique way of selling it.
Its called ‘guerrilla shopping’ and the idea is that the range is sold at a venue for a set period of time, via invite. As far as we know, this Friday is their first ‘launch’ event.

Here’s the weird thing though, even though they haven’t yet officially launched – they’re off to the ‘Magic’ fashion trade show in Las Vegas to represent Cape Town this August.

We thought their initial marketing campaign with the dog was fairly left field for Cape Town – so hopefully they can translate that creativity into something different and less mundane than the usual from a business perspective.
The guerrilla shopping thing reminds us of a Tupperware party , but hey – its unique and definitely one way of avoiding retail rental costs and generating word of mouth.

We’ll be there – if only to tickle the dog.

Magic online
Los Cojones Del Perro