Pepsi music posters
Posted on 08. Jun, 2006 by Cassandra in Advertising, Branding
Ad agency BBDO have created an interactive poster campaign for Pepsi to attract Canada’s bored subway users.
The campaign consists of a subway poster that has a fully functional headphone jack imbedded in
it, which plays samples of various exclusive tracks available at
pepsiaccess.ca. There are close to 100 posters playing 12 different
tracks running in Toronto and Vancouver.
When you go to the website, you’re asked for an access pin, which you can get under the label of a Pepsi and then download the tunes off the site to play in your own time.
It’s almost evil.
More:
Pepsi Access – Agenda
Pepsi Access site
Pepsi tries South Africa again – Cherryflava
