Design your own Beetle – sort of
Posted on 22. Jun, 2006 by Cassandra in Uncategorized
VW in Britain have seen the benefit of ‘mass-customisation’ and have created a website that allows viewers to custom design their own Beetle!
Users can choose between four different vinyl stickers, which decorate the
exterior of the Beetle and provide each vehicle with style and
individuality.
The viewers can also mix and match colours to create the
perfect design to fit their personality.
The campaign is targeted at women with the catch that you can enter your design for a chance
to win your very own custom-designed Beetle! [via]
Although a nice idea; with the choice of only four little vinyl stickers – it’s a bit frustrating if you’ve seriously got you own thoughts on creativity.
We want spoilers, dice, fur, rims, low-profiles and a thousand ways to mix it.
Now you’re talking.
2 Responses to “Design your own Beetle – sort of”
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Cherryflava Projects
Live Talkshow
Entersite
22. Jun, 2006
Ja. Thats a bit gay. I don’t know. I never was a big Bettle fan.
Too poofte for me I guess
peas on toast
22. Jun, 2006
It’s my car, it’s my car!
Does adding furry dice to the rearview mirror count? (I’m a kitsch minimalist, see.)