Cherryflava

Car Wars

Posted on 19. Jun, 2006 by Cassandra in Uncategorized

The reason that public transport won’t work in South Africa, isn’t because the trains are too dirty, or the buses run late – it’s because South Africans are in love with their cars.

[BTW - we've found an Aston Martin (the DBS - thanks Martin) that looks just a sick as the Vanquish but costs a bit less and James Bond owns one, to add to our virtual collection.]

The race to win in the car business is hectic, but the web is creating a whole new way of marketing passion.

Boompa is a social networking site that works like MySpace for cars. Users enter information on cars they own, or want to own. Other users
can tag and comment the vehicle, and contact the owner and/or add him
or her as a friend. [via TechCrunch]

The concept and idea have been done before and critics will tell you that to be successful on the net you have to be more of a niche player, but we like Boompa’s odd name and a general info dealer will appeal to people who aren’t total fanatics.

Toyota are marketing their Scion to kids on the web!

In April, Toyota quietly began an unusual virtual promotion of its
small, boxy Scion: it paid for the car’s product placement in
Whyville.net, an online interactive community populated almost entirely
by 8- to 15-year-olds.

Never mind that they cannot actually buy the car. Toyota is counting on
Whyvillians to do two things – influence their parents’ car purchases
and maybe grow up with some Toyota brand loyalty. [via]

Not a bad idea. Remember that BOB T card?