Cherryflava

Building an Innocent brand

Posted on 14. Jun, 2006 by Cassandra in Branding, Technology

"Build it and they will come"

That’s what three Cambridge graduates had in their heads when they left their paying jobs an decided to start a smoothie making business with no money.

It sounds crazy as hell, but today the Innocent Drinks Company is a business phenomenon and a very successful brand. They pride themselves as being small and in business for the love of it – which is an attractive catch.

To add to this – the company has now decided to take a flying leap into the world of blogs and have started their own Innocent Drinks blog.

Their first post:
We need somewhere. We need somewhere to share our thoughts and to give
other people a chance to comment on what we’re doing. We need somewhere
to post our pictures and tell our stories. We need somewhere to let off
steam. We hear that there are these amazing things called blogs that
help you do all of this. So we guess we need to start one.

Inspiring and totally tasty.

Read more about the Innocent Company’s success story:

Just and Innocent business – BBC Online
Innocent Savvy – Brandchannel
What makes a sustainable smoothie – Treehugger
Innocent drinks blog
Innocent drinks company site