Puma invites you to adopt a German
Posted on 22. May, 2006 by Cassandra in Uncategorized
In the lead up to World Cup 2006 – Puma are being sneaky and have decided to promote the image of Germans by inviting the rest of Europe to be nice to them and ‘Adopt a German’.
The idea: Puma set about a search for twelve Germans, who have now become unofficial ambassadors for Germany. [pictured here]
The group have now taken a tour of leading European cities, drunk a continent load of booze and have invited football hooligans from the neighbourhood to join them in bars back home to continue hitting the grog and throwing the empties at big screen TVs.
It all plays out like an online / blogged version of Big Brother, where you can read their diaries and vote for your favourite. Oh yeah…and it’s sponsored by Puma who are direct competitors of the official sports apparel suppliers, Adidas.
Breaking news at this hour is that there are unfortunately renewed fears that German neo-Nazis are planning lots of violence as their own little welcoming gift to the world cup. Charming.
One Response to “Puma invites you to adopt a German”
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shebeen
23. May, 2006
Oh, it goes further than this ambush attempt! The so called sportshoe was invented by the two Dassler brothers, Adi and Uri(i think). They settled on the Puma as the logo for their very succesful product. As can happen when one does business with family, the eventual feud got very ugly and they parted ways. Adi started his own brand using the first three letters of his names..AdiDas…none of this “All Day I Dream About Sport” rubbish.
I stand to be corrected, but it all made sense when i heard it in the pub/read it in the GQ a while back.