Archive for May, 2006
Just like the old days
Posted on 30. May, 2006 by Cassandra.
…and it beats the Benz.
Wicked tactical picked up by the guys over at Joblog.
Review wine online
Posted on 30. May, 2006 by Cassandra.
If wine, to you, is more than just a vehicle for getting totally rat-faced and ending up in the bushes – then, you’re unusual.
Be that as it may, the Internet is a place of wonder and convenience and amazingly there are a couple of websites that can assist in developing your addiction.
WineLog is a collaborative wine rating, sharing (in the internet
sense), and tagging site designed to help you keep a record of wines
you’ve tried and discover new wines.
It’s very much focused on the American market, but they do have a few South African wines listed and rated that you can help support. Set up an account and you’ll never forget about that Cabernet that blew your mind over the weekend.
Another site to check out is Cork’d. A very similar set up to WineLog- guess it just depends which one lifts your skirt higher.
Membership to both sites is free – so that you can spend more money appreciating your grog. [via TechCrunch]
The REAL footballer’s wives
Posted on 29. May, 2006 by Cassandra.
The buildup to the FIFA World Cup is creating more buzz than a three-year old that’s just consumed a litre of Red Bull.
A recent article in an Australian newspaper stated that superstar Ronaldinho earns more each year than the entire
Socceroos team.
Ronaldinho has
overtaken David Beckham as the world’s highest-paid player, with
annual earnings of $38 million. The Australian side likely to take
the field against the cup holders are paid just $36 million a
year. [via World Cup blog]
Now with players earning more than the GDP of most small African countries – it stands to reason that their wives and girlfriends have to compliment their superbrand lifestyles [NSFW].
It’s all business and a carefully crafted mix of elements that come together to make football the world’s no.1 sport.
Shave the planet
Posted on 26. May, 2006 by Cassandra.
A product that’s sure to do well if advertised in venues around Cape Town’s Somerset Rd area is the new Philips Bodygroom razor.
Why stop shaving when you run out of face?
This handy new device allows you let rip on the rest of your chiselled frame and banish unwanted fur without the use of pesky hot wax.
But see the nasty urinal ad [snapped by Gawker in NYC], which promotes the device.
It depicts two strategically positioned kiwis, one with its fuzz intact
and the other freshly shorn, above the tagline, “Now you can shave
wherever you want.”
Aaargh – a little wave of nausea just splashed over us.
The future will be played out online
Posted on 26. May, 2006 by Cassandra.
From the latest Adicolor Pink ad (as well as all the other colours before) to a website dedicated to ‘tasty online advertising’ - the level of creativity of advertising being offered on the web has vastly improved from the days of static banner ads.
And interaction is the name of the game.
Axe have just launched Booty Tones, which skillfully blends together ringtones, hormones, pheromones and deodorant into a bitesize web package. Very clever.
Check them out.
The trend of brand collaboration
Posted on 25. May, 2006 by Cassandra.
It’s not normal for a serious financial brand to promote itself by hooking up with a cartoon. But US insurance giant, State Farm, has teamed up with the stars of Cars – the new Pixar movie, in their new ad. [via]
Check out the commercial, which was flighted for the first time during the America Idol final, here….
There’s clearly a trend developing whereby brands hook up with other brand friends to develop themselves either in new markets or to change perceptions through the association.
Why, just yesterday we reported on the new Nike + iPod deal that was clearly done so that Apple could plug into Nike’s huge client base.
It seems that a brand collaboration can be stronger than it’s individual parts. Nobody can do everything alone – perhaps a partnership with another is the answer?
So far in South Africa we’ve had:
Klippies and Coke
Mrs. Ball’s and Simba chips
Jacob Zuma and Shabir Shaik
See – this kind of partnership can clearly be profitable for both.
More:
Is fashion design a team sport – Brandchannel
The moral of collaboration – Martin Lindstrom
1 + 1 = 11: The Mathematics of Brand Collaboration – Peachpit
Cars movie site.
News that caught us: World’s most expensive cell number
Posted on 25. May, 2006 by Cassandra.
….is 666 6666 and was sold on Monday for 10m Qatari riyals or £1.5m.
Of further interest the first Apple Computer sold for $666.66, the sixth letter of the
Hebrew alphabet is w – so www. shows how evil the internet is. And
finally, Viagra has a molecular weight of 666.7g/mol. Further conspiracy theory ammunition here.
In other news:
- America has finally crowned it’s next pop idol – if you don’t want to know who wins (South Africa is a week behind here) then DO NOT hit this link.
George W. Bush should learn something here and take up singing. More than 63 million votes were cast, "more than any president in the history of our country has received," Ryan Seacrest squealed.
- That You / Huisgenoot paparazzi dude who’s stalking Brad and Ange in Swakop has been arrested again for trying to snap the family portrait.
Wow – You / Huisgenoot must be paying him a whack of cash to put his virginity on the line like this. Then again, Namibian jails are fairly empty so maybe he’s just looking for a tidy place to sleep.
- Give it up for the new Hoff.
Surfski paddling in Durban is not for sissies
Posted on 24. May, 2006 by Cassandra.
Whoa!
Durban is an ideal place to take a paper-thin, R7000, fibreglass boat and slam it through 6ft walls of water. Don’t let the name of the craft fool you, surfkis are really not designed to take this much punishment and it can be a humbling experience to get a couple of tonnes of saltwater pumped quickly into your lungs.
Check out the next frame of this photographic sequence here.
Nike + Apple share sweat equity
Posted on 24. May, 2006 by Cassandra.
If it wasn’t bad enough having to pant along in a tough half marathon surrounded by happy, bouncing, plugged-in iPod freaks, Apple and Nike have announced a deal that sees the giants making running shoes that
will tell the wearer how far and how fast he or she has run and
how many calories they have burned.
The instant information will come from a miniature Apple
Computer Inc. iPod and a new wireless system called Nike+iPod.
Good name – not going to forget that when you report it stolen to your local copshop.
So now instead of the beat of road, you can sync your road training to ‘Eye of the tiger’ with distance.
The connector kit will be available in both Nike and Apple
stores in the US within two months, the companies said, adding that Nike
will also sell nano iPods, but Apple will not sell Nike shoes.
Apple will also include a Nike Sport Music section on its
iTunes music store, which will feature playlists of well-known
athletes such as Armstrong, the companies said.
The Nike+iPod system will let runners call up a favorite
song instantly and then instantly upload their workout
information to a Nike Web site, www.nikeplus.com, where they
can share the information with their friends.
Have to admit it – collaboration in this case really makes sense.
More: Apple Insider – Nike +iPod site – Nike and Apple tell runners: "It’s worth it"
Hot trends in street fashion
Posted on 23. May, 2006 by Cassandra.
As serious trendsetters of fashion ourselves – it’s with a heavy dose of excitement that we find a voyeur’s collection of international blogs dedicated to the documenting of trends in street style. It’s a well know fact that the world’s most styling people are the Italians and the Japanese, but as far as cutting edge style innovation goes – it’s a bun fight on a global scale.
Forget about those toxic suggestions that you’re getting from your local clothing chain store – and plug into the rush of street creativity from various cities around the planet. [via the coolhunter]
Check out:
Helsinki
New York City
London
Berlin
Stockholm
Moscow
Australia
Tokyo
Shanghaï
Paris
No South African version as yet – what you got?
Cherryflava Projects
Live Talkshow
