Standard Bank thinks you’re dumber
Posted on 05. Apr, 2006 by Cassandra in Advertising
Beeeeg banking marketing news (appropriate sigh and shoulder shrug here) this morning is that SA bank No: 1, Standard Bank, have decided to boot out the old ‘Simpler, better, faster’ side of their business and are now ‘Inspired. Motivated. Involved’. [Fin24]
We would have been blown away had the blue people come up with a new line like:
Money, friendly, happy – that’s afterall what your clients want you choppers..and we’d probably bank with your had you the balls to cut the bull.

















paul
10. Apr, 2006
hey cherry, that is a cool blast of fresh (h)air (back). all those choppers seem to have to appeal to the market by using sophisticatorial adjectives. yeah man, we are all for money makes us happy, and the happier we are getting it, the less the institutions have to worry about us! paul