Cherryflava

Pope gives iPod his blessing

Posted on 14. Mar, 2006 by Cassandra in Totally Whack

In the ultimate product endorsement, the Pope is now the proud owner of an Apple iPod.

Pope Benedict XVI has become the latest celebrity to get himself an iPod.

It is actually a white iPod nano, comes with a useful iPod case to prevent scratches, and would have cost him around £100 if he had bought it himself.

The iPod was actually a gift from Vatican Radio, which offers podcast
audio files in eight different languages. The pope was visiting the
station to mark its 75th anniversary and the iPod was specially engraved on the back.

On being handed the gift, the pope is reported to have remarked “ Computer technology is the future.”

With something like a billion catholics on the planet – this marketing move is ‘an out the park six’ for Apple.