Cherryflava

iPod’s Winter Olympics product placement

Posted on 21. Feb, 2006 by Cassandra in Advertising

If you’ve been watching the Winter Olympics in Italy, you’ll probably have noticed most of the competitors walking around with those annoying little white earphones plugged into their brains…getting into the right frame of mind with a touch of Metallica.
Why even we here at Cherryflava slap on a bit of Barbara Streisand to rev us up for a really big posting.

It’s almost as if Apple are a sponsor of the games the way the athletes are flaunting their products around the place.

Though Apple doesn’t specifically target athletes, Olympians from
figure skater Kimmie Meissner to snowboarder Shaun White have been
spotted using Apple’s little music device during their runs. Burton
Snowboards even designed outfits for the athletes to wear that have
pockets designed especially for the iPod. [via]

We have to agree with the sentiment going around that if Apple want to attract snowboarders – they should design a roach clip for the back of the iPod, team up with the guys from Atomic to amend the exterior design and let the carving begin.

More from the Baltimore Sun.