Cherryflava

ABSA tries viral

Posted on 10. Jun, 2005 by Cassandra in Branding

How stoopid does ABSA think we are?

Please…give  us some credit here. OK…here’s the story.

ABSA are running a dumb TV ad that frankly doesn’t make alot of sense. It goes on and on about "My Bank is My Rock", or "My Bank is My Open Road"…that kind of drivel.

Now the ads are being spoofed by ‘somebody’…like the example on the left.

The new payoff line "My Bank is Absa" has been replaced by "My Bank is Stoopid".

ABSA…you are stoopid. We all know that you made these things as a lame attempt to generate a bit of viral coverage. The spoofs are as boring as the original campaign.

Well….it worked slightly, well done…nobody cares about your ads…work on delivering service to your overpaying clients and make a groundbreaking ad about that. Now fire that agency of yours and get to work making your clients happy.