Try-vertising
Posted on 05. Apr, 2005 by Cassandra in Advertising
Whenever you enter races or attend big expos you always seem to end up with a ‘goodie’ bag shoved into your hands with tons of free samples.
This last weekend, Cherryflava attended the Getaway show and was given two packs of the ‘Tastic brown rice with Sun Dried tomatoes’.
Tried the sample…loved it and promptly bought a whole bag of the stuff on Sunday. We were sold without even seeing a funny, big production with witty ending television ad. Well now this whole marketing segment has a buzzword and it’s called Tryvertising. Check out the full lowdown at Trendwatching.
What does the future hold? Well with things like open source software and tryvertising, we wouldn’t be suprised if in twenty years time everything is free. Revenue will be generated from streams other than the sale of the initial product.
Check these free product sites: Yes-it’s-free.com, thefreesite.com, startsampling.com
4 Responses to “Try-vertising”
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Gabbahead
05. Apr, 2005
Is it really that new a thing? I remember people giving away free samplers since when I was a kid. Even the Readers Digest on occasion has some free product bundled with it.
Gareth
05. Apr, 2005
Haha, they’ve had this for years in beauty magazines. As you pick it up a bunch of single-serve, hotel-size sachets of shampoo and perfume pop out.
Cherryflava
05. Apr, 2005
It’s not new, but now it is recognised as a part of a brand’s marketing mix and therefore called Tryvertising.
Digiguru
06. Apr, 2005
I was about to ask what the difference is, and well I guess you have all cleared this up for me. Now I won’t feel like such a charlie when I tell my friends what I was so excited about.