Boxing brands take a beating
Posted on 12. Apr, 2005 by Cassandra in Advertising
It’s really time to relook your branding strategy when racist gangs start wearing your clothing as kit.
LONSDALE, the British sportswear label made famous by boxers and Eighties pop stars, faces creeping bans across the Netherlands because racist gangs have taken to wearing the brand.
Nightclubs and bars are refusing entry to people wearing the label, it is forbidden in some schools and a town in the south of the country is proposing a blanket ban after a series of race-hate crimes. [Via]
Then again, brands like Lonsdale and Everlast have built up a reputation for being boxing, smash-your-face, ‘I’m sweating here punk’ – kind of brands worn by those kind of people. So maybe the ban and the link with racists is the best publicity Ionsdale could get.
2 Responses to “Boxing brands take a beating”
Leave a Reply
somebody
22. Nov, 2005
im dutch and i can tell you thad not everybody wearing lonsdale clothes in holland is a rasist, it is also worn by gabbers.
Lippie uut veno
26. Feb, 2006
Im dutch and lonsdale in HOLLAND isn’t always racist is is worn by some racist groups but they fuck it up for the rest of us and the people who were this clothes the most are people just like ME who listens to HARDCORE ( Good Music )
this is my statement GOOD BYE