Vodacom looks like Cell C
Posted on 07. Dec, 2004 by Cassandra in Technology
Vodacom is becoming Vodafone and starting to look just like Cell C.
What are the brand people at Vodacom thinking? Have their cellphones finally cooked their brains?
You just might have caught the new Vodafone ads on TV…you know the ones bathed in red…images of Schumacher and Manchester United. What are they advertising? Is this the fourth cell network announcement? No….it just Vodacom’s big brother badly communicating that the new 3G network will be provided by Vodafone. Huh?
It’s no secret that Vodacom and Vodafone joined forces a month ago to become the most powerful cellular network partnership in the world. This strategic decision has provided Vodacom with a platform to offer South African Vodacom cellular users the best global coverage and faster and more advanced communication than ever before.
Who cares. Vodafone is probably going to now spend hundreds of millions of rands in an attempt to get that message into your head.
As long as you can SMS your buddy to meet you for a beer and get a new phone every two years on your upgrade….this waste of money is crazy.
Here’s a great marketing idea choppers. Quit spending R200 million on nice little TV ads and shades of red and rather plough that cash into lowering our call charges. The product will sell itself and we’ll all be laughing.
Don’t be suprised if Yebo Gogo falls off the radar all together and everything starts to look like Cell C.







Richard
09. Dec, 2004
Sadly I dont think vodacom is allowed to lower their costs under the price-fixing agreements they have with MTN and Cell-C.
Martin
11. Dec, 2004
R200 Mil? That’s pretty cheap compared to what Vodafone paid for their “3G” (are we supposed to be wowed by the acronym?) license. How many digits in multi-billion? In any case, hasn’t anyone noticed that Vodafone has pretty much always owned Vodacom? Strange how the names would be so similar…