What makes you happy?
Posted on 21. Jul, 2004 by Cassandra in Advertising
The number one unspoken rule of successful advertising…if cute babies, puppies and humour don’t sell the product at breakneck speed, just slap a shot of a naked lady on your ad and whadda ya know.
Case in point is this UK ad for Evian water. It’s basically saying that if you drink enough Evian water you’re going to get all naked, run in a plush garden area and jump onto the first swing you see. What on earth are they putting into water these days?
Speaking of advertising, it’s time once again to have a critical look at the present crop of television ads and offering the Cherryflava top 3…as voted and decided apon by Cherryflava.
At Number 3…is the new Jetta ad. It’s the one where the snappy executive woman walks into the dealership and demands a new Jetta, in red. Cherryflava is just not sure why, but you’ve gotta love the expression on her face as she realises that she’s got to take the beige car. Good ad, love watching it.
At Number 2…a bit predictably…it’s the Sasol ‘Coach’ ad. Hit him in the head…haahahahaha…it’s almost as funny as ‘The Office’. Good copywriting, good casting, perfect for the brand (humanising a petrol company).
And for the Number 1 spot…it’s the All Gold ’36′ ad. TBWA Hunt Lascaris has fallen off the advertising wave of late, but this ad proves that they’ve still got a sharp creative edge and some crazy creative director who can sell anything to a conservative client. Bennie should get his own show.
2 Responses to “What makes you happy?”
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paul
21. Jul, 2004
who knows what the Mike Shutte ad is about?
..michael learns to rock..that is great too..or you can walk! He is so cool looks like he never took too many head blows.
Senkwe
02. Aug, 2004
Please, please, please someday write a post on the genius that is “The Office”