Marketing genius
Posted on 19. Jul, 2004 by Cassandra in Advertising
This is the cover of this week’s issue of Newsweek. You just can’t buy this kind of brand promotion…not that the guys at Apple really need anymore exposure, but you’ve just gotta love their style. The Apple iPod has now achieved a level of mass-cult following which is the envy of every brand manager. It’s the personification of cool.
Cherryflava is edited on an Apple iBook (which is the business), but unfortunately portable MP3 players are not very popular in South Africa…so therefore have never considered investing in an iPod. With the average South African spending so much time in their cars, in contrast to using public transportation, there isn’t really a market for this type of product here. Still, you just can’t ignore a marketing love story which is taking the world by storm.
Here’s the link to the article in this week’s Newsweek. (iPod nation) [Via Gizmodo]
Here’s more about the new iPod from Engadget.
2 Responses to “Marketing genius”
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Allan
20. Jul, 2004
I’ve got an iTrip with mine that in theory broadcasts whatevers playing as an FM signal so you can pick it up on your car radio. I think mine’s faulty though as the reception is ultra crap – the guys at the apple store reckon the same as nobody else has that problem. Otherwise I’m gonna try one of those audio out headphone to casette numbers so I never have to drag another CD out to my car again.
peterg22
23. Jul, 2004
I can imagine the same cover in 10 years time when Steve Jobs is advertising the latest iPod hearing-aid.. it’ll probably look and cost about the same
Now *that’s* advertising !