Ordinary people see advertising day in and day out. So the general public should then, by default, be the best people to be judges of advertising?

Instead of the industry awarding Loeries to the industry, do you think our local advertising awards should have a jury made up of ordinary South Africans?

  • Reuben

    Absolutely. Advertising in the end is about connecting a brand with people. What better judgement of whether you’ve achieved that than a publically voted award?

  • Sashka Hanna-Rappl

    yes yes yes