Should the use of Photoshop in advertising be regulated?
Advertising

Should the use of Photoshop in advertising be regulated?

Is it okay that Kim Kardashian’s thighs get Photoshopped and sculpted to perfection when her image is used to sell a pair of running shoes?…

Bags made from old rugby jerseys
Start up

Bags made from old rugby jerseys

Wouldn’t you just love a sports bag that was once the jersey worn by Joel Stransky at the 1995 Rugby World Cup? Well 1Bag1Match is…

Six easy steps to becoming an online copywriting whizz
Business

Six easy steps to becoming an online copywriting whizz

Online copywriting is fast becoming one of the most important skills to master in the modern marketer’s arsenal. Whether it’s getting the most out of…

Another emotionally charged Thai commercial is viral gold
Advertising

Another emotionally charged Thai commercial is viral gold

This time for an insurance company, this is another ‘life lesson’ Thai TVC that just tells a simple story of generosity, but is somehow a…

Gary Busey meets the new Amazon Fire TV
Advertising

Gary Busey meets the new Amazon Fire TV

Amazon have just announced the new Amazon Fire TV device and have a new TV ad featuring Gary Busey in the starring role. We have a…

Do it for Denmark
Advertising

Do it for Denmark

A travel agency in Denmark is marketing a crafty solution to the country’s ageing population problem, a competition involving the making of a baby. Seems…

Japanese chewing gum ad is perfect
Advertising

Japanese chewing gum ad is perfect

We’ve given up counting the number of times we’ve suggested giant cats when asked ‘how do you make an ad go viral?’. But this Japanese…

Who wins when brands argue in public?
Business

Who wins when brands argue in public?

For a while now two of South Africa’s cellular giants, MTN and Cell C, have been sitting together at the back of the classroom pulling…

First Kiss: Brands climb in
Advertising

First Kiss: Brands climb in

A film maker captures the moment 20 strangers kiss for the first time, calls the small film First Kiss…and the video goes viral. As if…

24 January 2014
Advertising

24 January 2014

It has been 30 years since Apple set out to put technology in the hands of people. There’s no doubt that their mission has had…

Bell’s Whisky South Africa: The Reader
Advertising

Bell’s Whisky South Africa: The Reader

King James in Cape Town is seeing the value of not jamming their creative idea into a mere thirty seconds with the new TVC for…

Super Bowl 2014 ads: Arnold works at Gold’s Gym
Advertising

Super Bowl 2014 ads: Arnold works at Gold’s Gym

The world’s most famous gym bunnies are Jamie Lee Curtis and Arnold Schwarzenegger. We’re not sure if they offer aerobics classes at Gold’s Gym, but…

Super Bowl 2014 ads: Volkswagen
Advertising

Super Bowl 2014 ads: Volkswagen

Teaser ads for this year’s Super Bowl advertising love festival are doing the rounds on various on-line platforms. This one from Volkswagen is interesting in…

Super Bowl 2014 ads: Budweiser Puppy Love
Advertising

Super Bowl 2014 ads: Budweiser Puppy Love

Puppies and beer, if you regard Budweiser a real beer  - what’s not to love. Cute always wins when you’re putting $4 million into 30…

Dove ‘Selfies’
Advertising

Dove ‘Selfies’

As much as the sentiment of this ad is wonderful, we can’t help but feel that the whole ideas is pushed a little too hard….

1 2 18 19