Fantasy brands
Branding

Fantasy brands

Building a compelling fantasy brand is all about the ancient art of great storytelling. Luxury brands need the illusion of fantasy to make us lust…

Blame Apple
Innovation

Blame Apple

The President of Finland is blaming Apple for his country’s economic downturn. The Apple iPhone, he says, killed Nokia and the iPad has put a…

You can’t afford to play by the rules
Innovation

You can’t afford to play by the rules

One of our favourite movies is Moneyball. It’s as much a movie about innovation as it is about baseball. If you haven’t seen it already,…

The Ride by Levi’s Commuter
Advertising

The Ride by Levi’s Commuter

There aren’t a lot of people that commute by bicycle in South Africa. We have a dedicated car culture and bicycles are largely seen as…

Don’t give up your day job
Start up

Don’t give up your day job

Making money from your passion is not easy. You may feel that life is not worth living unless you are following your dreams and doing…

Metallica’s James Hetfield for Guitar Center
Advertising

Metallica’s James Hetfield for Guitar Center

If we were to host another Brand Hooligans conference tomorrow, James Hetfield from Metallica would be on our wishlist of speakers. Decades of heading up…

Guide to Good Business
Business

Guide to Good Business

What exactly is ‘good business’? Profit? – sure. Making a positive contribution? – probably. Saving the world? – yeah, okay. The Monocle Guide to Good…

Reebok endorse Tim Noakes with branded bacon
Innovation

Reebok endorse Tim Noakes with branded bacon

Reebok have taken Prof Tim Noakes’ message to heart and launched a Reebok branded pack of bacon. The bacon itself is a pure as the…

Johnnie Walker: The Gentleman’s Wager
Advertising

Johnnie Walker: The Gentleman’s Wager

Beautifully shot with rich grading and wide lenses, Jude Law stars in the six and a half minute long Gentleman’s Wager for Johnnie Walker Blue…

The wisdom of Yvon Chouinard
Innovation

The wisdom of Yvon Chouinard

Yvon Chouinard is the founder of the outdoor clothing brand Patagonia. At 74 years old, he has a wealth of wisdom and business experience that…

BMW Driftmob on streets of Cape Town
Advertising

BMW Driftmob on streets of Cape Town

Cape Town is an easy destination for car companies to shoot an ad of people doing stupid things on the road. Just point the camera…

Samsung: Everyday is day one
Advertising

Samsung: Everyday is day one

Less is more. A simple series of unscripted flashes of human emotion can indeed make for a beautiful commercial. Could authenticity be tipping over to…

Moneyball – a movie about disruptive innovation
Innovation

Moneyball – a movie about disruptive innovation

On the surface of it, the movie Moneyball is about baseball. But it is also a great movie about disruptive innovation too. The film is…

Fast Company Magazine coming to South Africa
Business

Fast Company Magazine coming to South Africa

Fast Company – the magazine for business innovators – is set to launch a South African edition in October this year. FAST COMPANY, the most…

10 industries for the next 10 years
Business

10 industries for the next 10 years

In a gold rush, you want to be the guy selling the spades. For numerous reasons, the world is experiencing a radical shift in its…

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