How will you measure the success of your life?

How will you measure the success of your life?

How will you measure the success of your life? The reason successful companies fail is because the invest in things that provide the most immediate…

5 Rugby World Cup 2015 ads to get you ready

5 Rugby World Cup 2015 ads to get you ready

The Rugby World Cup 2015 is just over 100 days away and we have 5 of the best build up ads to get you in…

Inequality: Change begins with you

Inequality: Change begins with you

It’s no secret that one of our great interests in life is the understanding of inequality. For many, the whole notion of income and wealthy…

Dogs help us see things differently

Dogs help us see things differently

Stories involving loyal dogs and their ageing masters are always dangerous ground if you have a fragile emotional trigger. This ad done by DDB Argentina…

The pressure to be Beautiful and Happy

The pressure to be Beautiful and Happy

Life is series of contrasting emotions and moments. Joy can be found in the radical fluctuations between great happiness and sadness; beauty and starkness. So…

Elon Musk announces the future of energy

Elon Musk announces the future of energy

The future of energy is here. Tesla’s Elon Musk announced that they will be marketing and manufacturing the Power Wall – a home-use battery modelled…

Patagonia presents: The Fisherman’s Son

Patagonia presents: The Fisherman’s Son

Patagonia have built their brand through the telling of inspiring stories that not only make you want to buy the brand, but also change the…

How do you see the unseen

How do you see the unseen

New things are those that have never been seen before they are seen by the people that see them first. Having the ability to see…

Our Top 5 democratic South African ads

Our Top 5 democratic South African ads

In celebration of South Africa’s 21 years of freedom and democracy, it is perhaps relevant to look back at the iconic satirical South African ads…

How to make a viral video

How to make a viral video

How do you make a video go viral? This is the simple question that everybody in marketing asks themselves and their ad agencies everyday. Truth…

Sanlam taps Ali vs Foreman

Sanlam taps Ali vs Foreman

Sanlam Investments have done a very smart move by channelling the legendary story of Ali vs Foreman otherwise known as The Rumble in the Jungle…

Natalie Portman for Dior

Natalie Portman for Dior

Natalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film? If you guessed…

Inside Airbnb’s brand philosophy

Inside Airbnb’s brand philosophy

Airbnb’s brand philosophy brings to life the real opportunity that exists inside the shared economy. Their brand is the poster child of modern authenticity, built…

7 essential elements of good brand stories

7 essential elements of good brand stories

All good brand stories contain essential elements that make them compelling. Here are 7 of them. 1. Make it unexpected? Whatever your 1st, 2nd, 3rd,…

Nike Golf’s epic Masters 2015 TVC

Nike Golf’s epic Masters 2015 TVC

How do you, tell an emotive story in 120 seconds with no voiceover, with no clear contextualisation upfront, which must also do a great job…

The Future of Innovation

The Future of Innovation

The future will be about bits affecting our relationship with atoms. ‘Artificial intelligence, biotech, self-driving cars – all of these things will form a critical…

The Salvation Army – Why it is so hard to see black and blue

The Salvation Army – Why it is so hard to see black and blue

Following on from last week’s global argument as to what colour ‘the dress’ was, the South African chapter of The Salvation Army took the opportunity…

Iconic movie glasses

Iconic movie glasses

It was pointed out to us recently that the only problem with The Matrix is that the style of sunglasses used in the movie date…

Our Top 10 Ads of 2014

Our Top 10 Ads of 2014

It’s an exciting time for brand builders. Online platforms are opening up untold opportunities for brands to share layered nuggets of ad communication with willing…

Lift your copywriting game in 2015

Lift your copywriting game in 2015

Effective online copywriting is fast becoming an expected professional skill for anyone involved in a marketing or creative field of work. It is generally assumed…

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