Sanlam taps Ali vs Foreman

Sanlam taps Ali vs Foreman

Sanlam Investments have done a very smart move by channelling the legendary story of Ali vs Foreman otherwise known as The Rumble in the Jungle…

Natalie Portman for Dior

Natalie Portman for Dior

Natalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film? If you guessed…

Inside Airbnb’s brand philosophy

Inside Airbnb’s brand philosophy

Airbnb’s brand philosophy brings to life the real opportunity that exists inside the shared economy. Their brand is the poster child of modern authenticity, built…

7 essential elements of good brand stories

7 essential elements of good brand stories

All good brand stories contain essential elements that make them compelling. Here are 7 of them. 1. Make it unexpected? Whatever your 1st, 2nd, 3rd,…

Nike Golf’s epic Masters 2015 TVC

Nike Golf’s epic Masters 2015 TVC

How do you, tell an emotive story in 120 seconds with no voiceover, with no clear contextualisation upfront, which must also do a great job…

The Future of Innovation

The Future of Innovation

The future will be about bits affecting our relationship with atoms. ‘Artificial intelligence, biotech, self-driving cars – all of these things will form a critical…

The Salvation Army – Why it is so hard to see black and blue

The Salvation Army – Why it is so hard to see black and blue

Following on from last week’s global argument as to what colour ‘the dress’ was, the South African chapter of The Salvation Army took the opportunity…

Iconic movie glasses

Iconic movie glasses

It was pointed out to us recently that the only problem with The Matrix is that the style of sunglasses used in the movie date…

Our Top 10 Ads of 2014

Our Top 10 Ads of 2014

It’s an exciting time for brand builders. Online platforms are opening up untold opportunities for brands to share layered nuggets of ad communication with willing…

Lift your copywriting game in 2015

Lift your copywriting game in 2015

Effective online copywriting is fast becoming an expected professional skill for anyone involved in a marketing or creative field of work. It is generally assumed…

Is being South African a barrier to entry?

Is being South African a barrier to entry?

Do you find that as a South African business with global aspirations that your South African roots are a liability when doing business internationally? There…

John Lewis or Sainsbury’s

John Lewis or Sainsbury’s

There are now two Christmas ads from UK retailers that are shooting the lights out online, the most recent one being the new Sainsbury’s Christmas…

Fantasy brands

Fantasy brands

Building a compelling fantasy brand is all about the ancient art of great storytelling. Luxury brands need the illusion of fantasy to make us lust…

Blame Apple

Blame Apple

The President of Finland is blaming Apple for his country’s economic downturn. The Apple iPhone, he says, killed Nokia and the iPad has put a…

Maybe you just got lucky

Maybe you just got lucky

How much does luck play into the formula of success? There are countless sources of information that are available detailing the ‘7 steps to this’…

You can’t afford to play by the rules

You can’t afford to play by the rules

One of our favourite movies is Moneyball. It’s as much a movie about innovation as it is about baseball. If you haven’t seen it already,…

The Ride by Levi’s Commuter

The Ride by Levi’s Commuter

There aren’t a lot of people that commute by bicycle in South Africa. We have a dedicated car culture and bicycles are largely seen as…

Skyscrapers: Who designs like this?

Skyscrapers: Who designs like this?

In an earthquake – which do you think will fare better. skyscrapers or mountains? Have you noticed that when nature creates something, it’s quite random…

Don’t give up your day job

Don’t give up your day job

Making money from your passion is not easy. You may feel that life is not worth living unless you are following your dreams and doing…

Metallica’s James Hetfield for Guitar Center

Metallica’s James Hetfield for Guitar Center

If we were to host another Brand Hooligans conference tomorrow, James Hetfield from Metallica would be on our wishlist of speakers. Decades of heading up…

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